onesurvey for Market Research

Consumer intercept surveys, exit polls, and product feedback studies — captured in the moment, wherever your respondents are.

Capture opinions where they form

The best market research happens at the point of experience — at the store exit, on the shop floor, at the event venue, or in the street. onesurvey gives your field researchers a tool that works in all of these environments, with or without internet.

Question randomisation is built in — reduce order bias across your respondent sample without any manual configuration per interview.

Common use cases

  • Consumer intercept surveys at retail outlets
  • Exit polls at shopping malls and stores
  • Product feedback at launch events
  • Brand awareness and recall studies
  • Pricing sensitivity surveys
  • Customer satisfaction at service touchpoints
  • In-home product usage studies
  • Trade show and exhibition surveys

Built for field research teams

Offline-first — works in basement stores, underground venues, and areas with poor signal. No lost interviews because of connectivity.

Question randomisation — shuffle question order per respondent to eliminate sequence effects and get cleaner comparative data.

GPS location tagging — know exactly where each interview was conducted. Filter results by location to understand regional variation.

Background audio — capture verbatim feedback alongside structured responses for qualitative analysis without a second device.

18 question types — rating scales, multiple choice, open text, image capture, and more. Build any research instrument in the same tool.

Clean data, fast turnaround

Answer validation ensures responses arrive complete — no blank required fields, no out-of-range values. Export to Excel or CSV the moment fieldwork is done and move straight to analysis.

Device-based pricing for agency teams

Market research agencies often run studies with large teams of field interviewers sharing a smaller number of devices. onesurvey's per-device pricing means you pay for the devices in use — not for every interviewer on the roster.

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